Websites
Most visitors want one of a few things: are you open, what do you serve or show, what does it cost, and how do they book. A good small-business site answers those fast, on a phone, with one bar of signal.
We build sites that load quickly, read well and are honest about what you offer. The parts that change often, like menus, showtimes, seasonal hours and event dates, live in one place you or we can update without touching the design. We also make sure what search engines and AI assistants read about you matches what your customers see, so the hours they quote are the hours on your door. Nobody can promise you’ll be the one recommended. We can make sure what they say is right.
A good fit when
- Your current site is slow, hard to update, or out of date.
- You pay a monthly fee for a site you can’t change yourself.
- Customers keep asking questions your site should answer.
Maybe not, when
- Your site works and you can update it. We’d rather help with something else.
- You need a large online store. A dedicated platform may serve you better, and we’ll say so.
Illustrative example, not a client
A dinner show with three schedules
A family-run show has its schedule on the website, in its Google listing and on a ticket seller’s page. Every spring someone updates two of the three, and the phone fills with people who drove up on a dark night.
The fix: one schedule, kept in a simple spreadsheet the owner already uses. The website reads from it, and a monthly check flags any listing that disagrees. No new app for the staff to learn.
Your hours are wrong somewhere
When customers ask an AI
Ongoing care
A website or tool needs looking after: hosting, updates, small fixes, and the changes that come up as your business does. Ongoing care means you have someone who already knows your setup when that happens.
Care is a monthly arrangement with a written list of what’s included. Each month you get a short note of what we did, so the quiet work is visible. It’s optional. If you’d rather look after things yourself, or hire someone else, we’ll set you up to do that.
What we’d handle
- Hosting, security updates and backups for what we built.
- Keeping your hours, menus and listings accurate.
- Small changes and fixes, within what we agreed.
- Watching for things that break or quietly start costing more.
- A short monthly note of what was done.
What stays with you
- Telling us what changed: new hours, a new menu, a closed day.
- Approving anything that speaks for you, like review replies or posts.
- Paying for your own accounts, such as your domain and the services you use.
- Decisions about your business. We’ll advise. You decide.
More on ongoing care
You can always leave
Software costs
Small businesses collect subscriptions. A marketing package, a website plan, a scheduling app, a review tool, two that do nearly the same thing. Each one made sense on the day you signed up.
We sit down with your bills and go through them with you: what each one does, whether you use it, and whether a cheaper or simpler option would do the same job. You get a short written summary of what we found, whether or not you hire us for anything else. Sometimes the answer is to keep everything. That’s a useful answer too.
What we look for
- Services you pay for and no longer use.
- Two tools doing one job.
- Contracts that renew on their own, and when you can leave.
- Work a vendor charges for that’s now simple to do another way.
What we won’t do
- Tell you to cancel something your staff depends on without a plan to replace it.
- Sign you up for something of ours to replace it unless it’s actually better for you.
Your marketing package, line by line
Software you can stop paying for
Seasonal business, year-round bills
Automation and AI
A lot of small-business work is reading something in one place and typing it into another. Orders, invoices, inquiries, schedules, timesheets. That’s the work AI and simple automation now handle well.
We start with the tools you already have. Often the job is connecting two of them so information flows on its own, or setting up a feature you’re already paying for. Where AI helps, we use it to read, sort and draft, and leave the decisions and the conversations with your customers to you and your staff.
Typical jobs
- Turning emailed inquiries into drafted replies and quotes.
- Pulling invoice lines into a sheet you can compare.
- Drafting review replies for you to approve.
- Answering common questions from your own policies, with a person one step away.
Where we’d be careful
- Anything that sends, books or charges on its own. We prefer a person approving it.
- Conversations that build your relationships. A tool shouldn’t stand in for you with your regulars.
Illustrative example, not a client
Cabins and the same twelve questions
An owner with a handful of rental cabins answers the same questions every week, often late at night: check-in time, directions where the map app goes wrong, whether dogs are allowed.
First fix: put those answers in the booking confirmation and on the website. That alone cuts most of the messages. For the rest, a tool drafts a reply from the owner’s own house guide, and the owner taps send. Questions it can’t answer from the guide go to the owner untouched.
The thing you type twice
How we think about AI in a small business
Custom software
Sometimes nothing for sale fits how your business works, and bending your business to the software costs more than it saves. That’s when a tool of your own can make sense.
We start small: the one job that matters most, built so you can start using it early. Then we change it as you learn what you actually need. Because AI helps us write and test code faster, a focused tool for one business can cost far less than it would have a few years ago. We’ll still tell you if an existing product would do the job better.
A good fit when
- Your team works around a spreadsheet or a paper form every day.
- You’ve tried two or three products and none fit.
- The job is specific to your trade or your town.
Things to know
- Software needs care after it’s built. We’ll explain what that involves and what it costs before we start.
- If it might be useful to other businesses, see building something together.
The spreadsheet nobody’s allowed to touch